28, Dec 2022
What is SEO?
SEO stands for search engine optimization, but we should know what to optimize?
We should optimize
- Design & development
- Content of website
- Links of website to improve the volume and quality of traffic to a website from search engines
Search Engine Optimization (SEO) in 2020 is the art of ranking high on a search engine and drive more unpaid traffic to a website that converts into sales. It is known as organic listing.
It is the process of optimizing content of your website so to improve the visibility of a website in search engines for a certain keyword.
Let me explain it further
If You want to know what is SEO, You will search Google(mostly 90% cases, will Google). So in SEO, there’s two thinks one is search engine and other is searcher.
If you goggle what is Yoga, you want search engine to show your website at top result to anyone who searches for what is Yoga.
Because searcher will hit the first page of Google. If your blog is on any other page of the Google search results no one hit at all.
If you plan to do SEO, it is essential that you first need to know how search engines work.
27, Dec 2022
Waht is Florida Update?
Google Florida Update occurred in November 2003, in this update was the modification of google ranking algorithm update.
Its name come from a PubCon meeting that was happening in Florida at that point. Inquisitively, this new update occurred after one more PubCon in Florida.
The Florida update was named after the hurricane-like manner in which it took search results by storm. It had the greatest impact on retail sites. Hotels, clothing, jewellery, and businesses ranking for highly commercial terms with high search volumes were all included. And it happened in the midst of the holiday shopping season.
Objective of Florida Update
This objective was formulated by Larry Page with the words:
“The perfect search engine would understand exactly what you mean and give back exactly what you want.”
This update implemented certain filter mechanisms for a number of keywords, resulting in a massive change in website rankings on Google.
The main goal of the Florida update was that Google search engine should deliver best quality results & the best match results to the user’s search request.
Since there were a lot of problems with link spam and incorrect search results before the Florida Update, Google planned extreme changes in their PageRank algorithm in 2003.
Purpose of Florida Update in 2003
Before the Florida update , search results could be easily manipulated by certain activities like link farming and link exchanging. And website owners repeatedly tried to get first positions in the search results. Because of this reason, Google could not guarantee that it deliver best quality results & the best match results to the user’s search request. To deliver quality results Florida update was a necessary. And this update make the manipulation more difficult and to so on improve the quality of the search results.
27, Dec 2022
How search engine Works?
Now You got an idea of the basics of SEO.
Search engine Perform three functions:
· Crawling – Crawling is the process in which search engine send team of robots(crawlers or spider) to fetch all the web pages or to find new content. Content could be a webpage, an image, a video, a PDF, etc.
Googlebot starts fetching a web pages, and follow the links on those webpages and find new URLs. In this way robots find a new content and add it to index called Caffeine.
· Indexing – When robots find a new content and add it to index called Caffeine. A process of creating massive database for all the fetched web pages from where it can later be retrieved.
In our old index we had several layers, Some layers are up[dated faster than others, main layer would update every couple of weeks. To refresh a layer of the old index, we would analyse the entire web, which meant there was a significant delay between when we found a page and made it available to you.
With Caffeine, we analyze the web in small portions and update our search index on a continuous basis, globally.
· Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
· Calculate Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
· Retrieve Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google update their algorithm so many times per month. Whenever we see changes in rankings it is due to an updating in algorithms.
Although the basic principle of all search engines is same, as the minor differences between their relevancy algorithms lead to major changes in results relevancy.
26, Dec 2022
What is Google Algorithm?
Before understanding google Algorithm first we have to understand what do you mean by Algorithm. Algorithm is a set of instruction or rules to perform specific task. It can be a simple such as addition of two numbers, or any complex operation such as playing a any compressed video file.
So, same basic rule is followed by such kind of search algorithm.
Whether you typed “what is meaning of artificial intelligence” the google search engine returned millions of results.
So, It is a complex system that retrieve data from its search index and deliver best possible results for a query. The search engine uses a combination of algorithms and find the search query, rank them and return the most relevant pages for a certain search query in SERP.
25, Dec 2022
Whenever we search on google we all know there are millions of webpage and information available on internet. So , its quite difficult that which web page to show first.
To show the relevant information we need some ranking algorithm so we get instant result of any query we search.
To understand about how google search algorithm works, first we must know about the type of google algorithms.
2.Intrusive Interstitials Update
10.EMD (Exact Match Domain)
11.Page Layout Algorithm
24, Dec 2022
Google Fred Algorithm
On march 2017, SEO experts , sites owners they all became panic because of eventually 90 % decrease in traffic on their websites. Frantic SEOs tried to calm their clients, who had seen a drop in traffic.
In this way they learned about major Google algorithm update which was came to be known as the “Fred” update.
The name was jokingly given by Gary Illyes(A webmaster analytics expert).
What is Google Fred Algorithm?
Google makes changes to its algorithm every day. This is believed that Fred is one of those updates which you noticed only if you start seeing changes in your website rankings or traffic. But this update create a lot of panic because it create negative impact on the website ranking or traffic.
Google Fred is an algorithm update specially targets black hat tactics those who are violently working for monetization. Those website are which contains low value content ,excessive ads and dummy sites created for ad revenue .These all websites are negatively impacted by Fred update.
Barry Schwartz(SEO Experts)also noticed that the websites which have a large amount of ad and created for the purpose of generating revenue are affected.
Affected Websites are
- Excessive ads
- Content created for ranking purposes
- Deceptive ads
- Low value content
- Excessive affiliate setups
- Excessive monetization
Google Fred Recovery – How to Overcome Rankings Drop
The Google Fred algorithm is focused on limited black-hat SEO tactics for aggressive monetization, so the biggest fix is to scale down your ads and increase the quality of your content.
27, Sep 2020
Still doing business in traditional approach? Want to increase your business revenue? Digital is the answer to business growth. Digitizing of business is the need of hour for every business.
We at KRIPO help you to bring digital in your business.
25, Sep 2020
For success of any business marketing is one of the most important pillar. With the changing time marketing has been shifted from print media to digital media. According to reports an average of about 5-8 hours every person spending time on social media or digital media.
Marketing through traditional media is diminishing fast and quick. It is being replaced by social media and digital marketing rapidly. According to an estimate by 2025 more than 70% of advertisement industry will shift to digital marketing completely due to the obvious reasons such as:
- Digital media has broader reach than any other marketing media.
- Digital marketing does provide much more control on targeted audiences.
- Digital marketing is cost saving and cost effective.
- Digital marketing gives options of analyze the results and refine the advertisement strategies.
- Digital platform provides more options for advertisements.
- Digital consumption is increasing rapidly.
- Digital media creates a long lasting impression on customer sub conscious minds.
- Digital is the future!!