Waht is Florida Update?

Google Florida Update occurred in November 2003, in this update was the modification of google ranking algorithm update.

Its name come from a PubCon meeting that was happening in Florida at that point. Inquisitively, this new update occurred after one more PubCon in Florida.

The Florida update was named after the hurricane-like manner in which it took search results by storm. It had the greatest impact on retail sites. Hotels, clothing, jewellery, and businesses ranking for highly commercial terms with high search volumes were all included. And it happened in the midst of the holiday shopping season.

Objective of Florida Update

This objective was formulated by Larry Page with the words:

“The perfect search engine would understand exactly what you mean and give back exactly what you want.”

This update implemented certain filter mechanisms for a number of keywords, resulting in a massive change in website rankings on Google.

The main goal of the Florida update was that Google search engine should deliver best quality results & the best match results to the user’s search request.

Since there were a lot of problems with link spam and incorrect search results before the Florida Update, Google planned extreme changes in their PageRank algorithm in 2003.

Purpose of Florida Update in 2003

Before the Florida update , search results could be easily manipulated by certain activities like link farming and link exchanging. And website owners repeatedly tried to get first positions in the search results. Because of this reason, Google could not guarantee that it deliver best quality results & the best match results to the user’s search request. To deliver quality results Florida update was a necessary. And this update make the manipulation more difficult and to so on improve the quality of the search results.